Marbella launches a new vision as the must-go destination by unveiling a new tourist slogan and plan for the future at this year’s International Tourism Trade Fair in Madrid. The announcement which was made on the 19th January 2016 in front of an audience of international VIPS, will also see Marbella present itself independently from the Costa del Sol for the first time in 8 years. They will announce Marbella as the blueprint for a sustainable city.
The Costa del Sol based Euro Weekly News reported that the presentation will outline the town council’s vision to develop Marbella into a ‘smart city’ using 15€ million funding from the European Union. In 2013 alone, Marbella implemented 150 procedures as the first step to providing intelligent solutions aimed at improving the quality of governance, commerce, tourism and everyday life.
The overall vision for Marbella includes creating more green spaces, updating buildings and promoting economic growth. The government also plans to invest in renewable energy, transport and aims to make its services more accessible by embracing the latest technology to deliver ‘eGovernment’.
Marbella has always been the jewel on the Costa del Sol, and now it looks set to become the Mediterranean’s first smart city.
Photo by big-ashb